Biz of Sports @ UCLA Extension (2018)

The business of sports is bigger than ever. In 2017, NFL league revenues exceeded $14B (that’s billion with a “B”). Over 17.8M people attended a game and 103.4M watched Super Bowl LII. It’s estimated that $4.76B was bet (legally and illegally) on this game alone. 59.3M people played some form of fantasy football. And this is only one sport among professional, college, high school, amateur, team and individual sports around the world. This course will look at many aspects of the business of sports. Sessions will feature a combination of guest speakers, case studies, presentations and stimulating discussions among all participants. Come prepared to challenge your assumptions and share your thoughts. Play ball!

DateTopic (s)SpeakerCompany
7/2/18Defining the business of sports. What does this look like in 2018 and beyond? What are the challenges and opportunities?Steve Bradbury - President & Head Coach, Deep SportsDeep Sports
7/3/18Sports law, ethics & legal gambling comes to sportsBrandon Leopoldus - Founder, Leopoldus LawThe Athlete Lawyer
7/5/18Sports, culture and lifestyle contentCaley Wildermuth - Producer/Editor, Red Bull Media HouseRed Bull Media House
7/6/18Pro sports strategic partnershipsErin Prober - Director of Strategic Partnerships, Los Angeles Clippers Los Angeles Clippers
7/9/18Fantasy sports and fan engagementJen Rottenberg - CMO, Fan Control Football LeagueFan Control Football League
7/10/18Live event production and eSportsJ.R. McCabe - Chief Digital Officer, Poker Central/PokerGO and ESP GamingESP Gaming
7/11/18Pro athlete managementAllison Galer - Founder & President, Disrupt The GameDisrupt The Game
7/12/18Producing, distributing and monetizing sports video content on digital platformsNate Loucks - VP, Original Content, Whistle SportsWhistle Sports
7/16/18TV series productionBrian Donlon - Executive Producer, Willoughby Productions
Willoughby Productions
Sports MarketingDave Meltzer - CEO & Co-Founder, Sports 1 MarketingSports 1 Marketing
7/17/18The NFL, now and in the futureMarissa Melnick, Director of Product, Platforms & Services, NFLNational Football league
Tracy Sandler, Founder & CEO, Fangirl Sports NetworkFangirl Sports Network
7/18/18Pro team strategic marketing & biz devJonathan Lowe, SVP, Business Development & Brand Strategy, LA KingsLA Kings/AEG Sports

Dave Meltzer, CEO of Sports 1 Marketing spoke to our class on July 16th. Here’s a sample of what he shared:

A post shared by David Meltzer (@davidmeltzer) on

Blogs & Newsletters

Selected Business of Sports Movies & TV

Movies (Wikipedia master list of sports movies)
TV Series