Riding the Digital Wave

TRF 510, Class #72367

Course Overview

Forget the rules. Explore new paths. Challenge conventional wisdom. Find new ways to communicate and entertain audiences across the socioeconomic, lifestyle, ethnic, language and cultural spectrum – anywhere, anytime, on devices known or to be invented.

Learning Outcomes – After taking this course, students will be able to:

• Compare and contrast various digital platforms through which content is produced and/or distributed.
• Develop and design content that speaks to the digital native audience.
• Employ tactics to establish (and maintain) a media brand presence across the digital spectrum.
• Formulate revenue-generating distribution strategies for digital entertainment content.
• Recognize how their personal experience as digital consumers relates directly to the business of digital media.

Student Feedback About This Course

"The best class at SULA"	"I learned more about the digital world than I knew was possible."	"Unique and fun. The companies gave me insights for what I could consider in the future."
"Technology is changing so much, and I’m beyond excited to see where the digital wave will take us next!"	"It's fantastic! I love it"	"I want to thank Professor Bradbury for giving us the tools to explore media today and explore the possibilities of what media could be in the future."
"I really enjoyed this class. The field trips were amazing."	"I really enjoyed the class and loved the vibe in the class. Thank you for everything."	"Broad, immersive, insightful"

Course Syllabus

Week One – July 10^th

• SULA classroom
• “Content & ____ Are King”
• Course overview: assignments, grading & expectations
• Current opportunities & challenges across the digital ecosystem
• Guest Speaker:
  • Mike Vorhaus: CEO, Vorhaus Advisors & former President, Magid Advisors

Week Two –July 17^th

• Field trip to Red Bull Media House 
• Guest Speakers:
  • Caley Wildermuth: Associate Producer, Social Media (host)
  • Kelsey DeGideo: Sports Planning and Programming Specialist
  • Keani White: Channel Manager
  • Paul Cooney: Director of Programming
  • Miguel Perez: Immersive Media Producer
  • Josh Markus: Immersive Media Producer

Week Three – July 24^th

• Field Trip to Jukin Media
• Guest Speakers:
  • Mike Skogmo: Head of Marketing & Communications (host)
  • Brendon Mulvihill: SVP, Head of Licensing
  • Chris Miller: VP, Production
  • Jill Goldfarb: VP, Head of Linear Programming

Week Four – July 31ST

• Field trip to VR Werx
• Guest Speakers:
  • Russell Naftal: Co-Managing Director (host)
  • Additional speakers, TBD

Week Five – August 7^th

• SULA classroom
• Group presentations & the future digital wave
  • Guest Speaker: David Bloom, Journalist & Communications Strategist, Words & Deeds

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