Riding the Digital Wave
TRF 510, Class #72367
Course Overview
Forget the rules. Explore new paths. Challenge conventional wisdom. Find new ways to communicate and entertain audiences across the socioeconomic, lifestyle, ethnic, language and cultural spectrum – anywhere, anytime, on devices known or to be invented.
Learning Outcomes – After taking this course, students will be able to:
- Compare and contrast various digital platforms through which content is produced and/or distributed.
- Develop and design content that speaks to the digital native audience.
- Employ tactics to establish (and maintain) a media brand presence across the digital spectrum.
- Formulate revenue-generating distribution strategies for digital entertainment content.
- Recognize how their personal experience as digital consumers relates directly to the business of digital media.
Student Feedback About This Course
"The best class at SULA" | "I learned more about the digital world than I knew was possible." | "Unique and fun. The companies gave me insights for what I could consider in the future." |
"Technology is changing so much, and I’m beyond excited to see where the digital wave will take us next!" | "It's fantastic! I love it" | "I want to thank Professor Bradbury for giving us the tools to explore media today and explore the possibilities of what media could be in the future." |
"I really enjoyed this class. The field trips were amazing." | "I really enjoyed the class and loved the vibe in the class. Thank you for everything." | "Broad, immersive, insightful" |
Course Syllabus
Week One – July 10th
- SULA classroom
- “Content & ____ Are King”
- Course overview: assignments, grading & expectations
- Current opportunities & challenges across the digital ecosystem
- Guest Speaker:
- Mike Vorhaus: CEO, Vorhaus Advisors & former President, Magid Advisors
Week Two –July 17th
- Field trip to Red Bull Media House
- Guest Speakers:
- Caley Wildermuth: Associate Producer, Social Media (host)
- Kelsey DeGideo: Sports Planning and Programming Specialist
- Keani White: Channel Manager
- Paul Cooney: Director of Programming
- Miguel Perez: Immersive Media Producer
- Josh Markus: Immersive Media Producer
Week Three – July 24th
- Field Trip to Jukin Media
- Guest Speakers:
- Mike Skogmo: Head of Marketing & Communications (host)
- Brendon Mulvihill: SVP, Head of Licensing
- Chris Miller: VP, Production
- Jill Goldfarb: VP, Head of Linear Programming
Week Four – July 31ST
- Field trip to VR Werx
- Guest Speakers:
- Russell Naftal: Co-Managing Director (host)
- Additional speakers, TBD
Week Five – August 7th
- SULA classroom
- Group presentations & the future digital wave
- Guest Speaker: David Bloom, Journalist & Communications Strategist, Words & Deeds
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