Business of Entertainment @ UCLA Extension (2019)

With the entertainment industry converging into a worldwide mass media, both business and operation models continue to rapidly evolve. Through lectures, discussions with industry guests, and case studies, instruction focuses on current business and production issues, and introduces new business models to navigate content onto new distribution platforms. The course also features opportunities to meet senior entertainment industry executives in various sectors. By the end of the course, students should have an understanding of the opportunities available in the business of entertainment.


Student feedback about this course:

“Steve is a great professor. He goes above and beyond in terms of inviting relevant people in the industry to class""With the help of guest speakers, every class is like a master class which his very interesting and engaging.”
"I really enjoy your classes and your teaching I can’t thank you enough for inspiring me every week.""This is one of the most informative, formative, and entertaining courses I’ve taken at UCLA Extension.”
"It has really opened up my perspective about the entertainment industry. The lecture has been not only informative, but has helped me think outside of the box.”"I loved your approach to the course - tailored like a conversation among professionals with a range of topics to discuss and opportunities to freely ask questions. This system allows students to get the latest insights as well as form vivid perceptions of how the industry works."

1/10/19"Content & ___ Are King" Prosumers & DisruptionJP Parker - FounderInfinite Solutions Institute
1/17/19Future Vision - Part 1Lee Essner - President & COOJukin Media
Allison Dollar - CEOInteractive Television Alliance
1/24/19Smaller Screens RuleKevin Conroy(fmr) President, Digital and new Platforms, MGM
David BloomCommunications Strategist, Words & Deeds
1/31/19Larger Screens RuleJohn Rubey - CEORubey Entertainment
Gary Marenzi - Head of Entertainment Sales & PartnershipsEndeavor
Krista Wegener - EVP Sales & DistributionParticipant Media
2/7/19The Creative ProcessSam Sokolow - Exec Prod, "Genius"EUE Screen Gems
Brian Seth Hurst - Managing PartnerStorytech Immersive
2/14/19Music, Music EverywhereBill Colitre - VP, Business & Legal AffairsMusic Reports
Arabian Prince NazelFounding Member, N.W.A.
2/21/19The Reality of VR, AR & MRLarry Jones - CEOBlackthorn Media
Sarah Vick - Head of Business Development, Intel Studios & Global Business Development, Intel SportsIntel Studios
2/28/19Marketing, Social Media & InfluencersLarry Weintraub - Chief Innovation OfficerThe Marketing Arm
Folayo Lasaki - VP, Head of MarketingSoul Pancake
3/7/19Sports: The Ultimate Entertainment VerticalGayle Dickie - CEOGamer World News Entertainment
Patrick Aviles - Manager, Marketing & Supporter RelationsLos Angeles Football Club
3/14/19Legal Challenges & OpportunitiesDiane Gross - VP, Legal AffairsLegendary Entertainment
Aliza Reder - VP, Business & Legal AffairsFandango
Michael Leventhal - PartnerHolmes Weinberg
3/21/19Future Vision - Part 2Deanna Brown - Managing DirectorValence Media (formerly Eldridge Industries
Sarah Harden - CEOHello Sunshine

The course is taught by industry veteran Steve Bradbury who formerly taught Hollywood & Digital @ UCLA Extension and currently teaches Digital Media & innovation in Los Angeles for Syracuse University.